Privacy Policy

Effective May 25, 2018 

This version cancels and replaces any previous version.

MF-Photo takes data privacy seriously. This privacy policy explains who we are, how we collect, share and use Personal Information, and how you can exercise your privacy rights.

We may change this privacy policy at any time and from time to time.

The most recent version of the privacy policy is reflected by the version date located at the top of this privacy policy. All updates and amendments are effective immediately upon notice, which we may give by any means, including, but not limited to, by posting a revised version of this privacy policy or other notice on the websites.

If you have any questions or concerns about our use of your Personal Information, then please contact us at


M-F Photo is about photography and photo services. MF Photo is based in Rome, Italy but operates everywhere and members can subscribe from any country, according to EU and local law.

Under the new Data Protection Regulation (GDPR) starting 25 May 2018 we need a Legal Basis to be able to process your Personal Information.

One of the Legal Bases that we rely on to process your data is ’Legitimate Interest’.

Which means that we can choose to process your personal information if:

• We have a genuine and legitimate reason and we are not harming any of your rights and/or interests.

When you provide us with your personal details – we only use that information for our legitimate business interest to be able to carry out our work for You!

We use your personal information for:

Given that the only data required to become a member is your email and that the subscription is a completely free option to protect your interest we use your data for:

Direct Marketing: We may process your information in our marketing channels to supply you with relevant information about our services, that you have showed interest in. And to give you a broader knowledge of our industry, in form of Newsletter.

Personalization: Processing may in some cases help us to enhance, modify or personalize or otherwise improve our services and communications for the benefit of members/users.

Analytics: On aggregated basis we use data to improve what you see, and what type of marketing you receive. We want our users to be able to receive as relevant information as possible as long as this does not harm any of your rights and interests.


What are your rights:

Right to be informed: Transparency over how we use your personal information.
Right of access: Request a copy of the information we hold about you.
Right of rectification: Update or amend the information we hold about you.
Right to restrict processing: As us to stop using your information.
Right to be forgotten: Ask us to remove your personal information.
Right to object: Object to the processing of your information for marketing purposes.
Right to data portability: Obtain and reuse your personal data for your own purposes.

Learn more about: GDPR

Remember! You can change the way you hear from us, or withdraw your permission for us to process your personal data at any time.

Opt-out & Unsubscribe
You can manage your own subscriptions to our communications by clicking ’unsubscribe’ in the latest communication you’ve gotten from us / our Newsletter,

If you want help to manage your subscriptions with MF Photo, please contact us at: